Our mission is to develop 100% botanical skincare that is affordable for the average consumer. PURE botanical formulations for the whole family, free of mineral oils or cheap petrochemical bases, as is the case in many other “natural” skincare brands. We feel this kind of advertising is misleading. Rather, we have chosen to sacrifice convenience and factory production for the higher aim of purity and potency. We nurture by nature. This is our standard.

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